Diving Moose Studios
Open for new projects

Your tools should talk to each other.

Custom integrations, custom web and mobile apps, and the development work that ties QuickBooks, your CRM, your website, your email tool, and your customer data into something that actually fits how you operate.

Typical small business stack
Not connected
finance
QuickBooks
finance
Xero
finance
Stripe
commerce
Shopify
commerce
Square
website
Squarespace
website
WordPress
marketing
Mailchimp
crm
HubSpot
crm
Salesforce
ops
Calendly
social
Instagram
Data flowing between them0%
Hours per week retyping12 to 20
The problem

The software is fine. The fact that none of it talks is not.

Most small businesses are running a dozen good tools that were never designed to work together. QuickBooks for accounting, a CRM for customers, a separate email platform, a website on a third stack, social spread across four apps, and a payment processor that only half integrates with any of it.

Hours

Manual data entry

Customer info, orders, invoices, leads, all retyped by hand between QuickBooks, your CRM, your email tool, your spreadsheets.

Errors

Numbers that do not match

Sales reports say one thing. Finance reports say another. Nobody fully trusts either, so decisions get made on gut feel.

Blind spots

No view of the customer

Marketing has no idea who actually bought. Support has no idea what was promised. The same customer is treated like a stranger every time.

And the marketing side

Website, email, social, CRM. Four silos, zero signal.

Someone fills out a form on your site. Where does it go? Who follows up? Did they end up buying? Did the email campaign actually work? In most small businesses, nobody knows, because the four tools that could answer that are not talking to each other.

Silo 01
Website
No data out
Silo 02
Email
No data out
Silo 03
Social
No data out
Silo 04
CRM
No data out
Result

Leads slip. Repeat customers get treated like strangers. Marketing spend goes out, attribution does not come back.

What we build

One system. Built around how your business actually runs.

Integration first. Custom apps where the off-the-shelf tools never quite fit.

01

Custom integrations

Wire QuickBooks, your CRM, your email platform, your website, and your payment processor into one system that updates itself. Fewer windows, no more retyping.

QuickBooks · XeroHubSpot · SalesforceStripe · Shopify
02

Custom web and mobile apps

iPhone and Android apps for your team in the field, your customers, or your members. Web apps that replace the spreadsheets and SaaS tools that almost fit but never quite.

iOS · AndroidReact · Next.jsOffline · Sync
03

Marketing and customer data

Connect your website, email, CRM, and social so a real signal flows between them. Forms, reviews, abandoned carts, and replies all land where someone can actually act on them.

Website · EmailCRM · ReviewsAttribution
04

Strategy and architecture

A clear picture of how your stack should fit together before anyone writes code. Vendor selection, build versus buy, and second opinions on systems you already have.

RoadmapsReviewsVendor pick
Approach

We work close to the problem.

Honest scoping, real conversations, code that fits the way your team works.

Senior team

You work directly with the people writing the code, not a layer of project managers.

Modern stack

TypeScript, React, Next.js, native mobile. Tools chosen because they hold up, not because they demo well.

Direct and honest

Clear scoping, realistic plans, one direct line of communication for every project.

Start a project

Tell us about your stack.

Three short questions. Takes about a minute. By the end you will have a clear note on where your stack is brittle, and we will have what we need to write back with a real response.

Step 1 of 3

What is your stack today?

Pick the tools your business currently runs on. Knowing this up front helps us figure out the right way to connect them.

Who you will work with

One direct line, start to finish.

Dennis Laube, founder of Diving Moose Studios
Dennis Laube
Founder, Diving Moose Studios

Hi, I'm Dennis. I run Diving Moose Studios and take on a small number of projects at a time, so I can work directly with the people who will actually use what I build.

Common questions

Answers up front.

What kind of businesses do you work with?

Small and mid-sized businesses with five to two hundred people who already use a handful of SaaS tools and are feeling the friction between them. Most projects start at integration and grow from there.

Do you build mobile apps from scratch?

Yes. Native iPhone and Android apps, and cross-platform builds when that is the right call. Common starts are field tools for staff, customer-facing apps tied to an existing site, and portals for members or clients.

We already pay for Zapier or Make. Why hire you?

Those tools are great for simple two-step connections. They fall over when the logic is real, the data volume is real, or you need anything custom in the user experience. We pick up where they stop.

How does pricing work?

Fixed scope, fixed price for defined builds. Hourly or retained for ongoing integration and consulting. Either way you see the plan before the work starts.