Your tools should talk to each other.

We build custom websites and apps, then wire them into QuickBooks, your CRM, and the customer data you already have. One system that fits how you work, instead of six that do not.

Websites
Modern, and more than a brochure.
Apps
Web and mobile, built to replace what you rent.
Integrations
QuickBooks, CRM, email, and payments, talking to each other.
Typical small business stack
Not connected
finance
QuickBooks
finance
Xero
finance
Stripe
commerce
Shopify
commerce
Square
website
Squarespace
website
WordPress
marketing
Mailchimp
crm
HubSpot
crm
Salesforce
ops
Calendly
social
Instagram
Data flowing between them0%
Hours per week retyping12 to 20
The problem

The software is fine. The fact that none of it talks is not.

A dozen good tools, none of them built to work together. Each one is fine on its own. The cost is in the gaps between them.

Hours
12 to 20
hours a week

Manual data entry

The same customer, order, and invoice, retyped by hand.

Errors
2
versions of the truth

Numbers that do not match

Sales says one thing, finance says another. Nobody trusts either.

Blind spots
0
complete view of a customer

No view of the customer

Marketing cannot see who bought. Support cannot see what was promised.

And the marketing side

Website, email, social, CRM. Four silos, zero signal.

Someone fills out a form. Where did it go, who followed up, did they buy? The four tools that could answer are not talking.

Silo 01
Website
No data out
Silo 02
Email
No data out
Silo 03
Social
No data out
Silo 04
CRM
No data out
Result

Leads slip. Repeat customers get treated like strangers. Marketing spend goes out, attribution does not come back.

Your website

A modern site that is more than a brochure.

We design the site, then make it the place your systems actually run through. The monthly tools that almost fit can be rebuilt inside it, so you stop renting them.

Design + buildConnects your systemsReplaces rented SaaSYou own it
Your stack, connected
Connected
Your website
The hub
finance
QuickBooks
crm
Your CRM
payments
Stripe
email
Email
custom
Custom module
content
Content
SaaS subscriptionReplaced · owned
Data flowing between them100%
Monthly fees for tools you replacedGone
Domains

Need the domain too? Start here.

Search for a name, register it in a couple of clicks, and it lands in an account you own. From there you manage DNS, email, and hosting in one place, and we build the site around it whenever you are ready.

  • Registered in your name, not ours
  • WHOIS privacy included at no extra cost
  • One account for the domain, email, and site

Checks .com, .net, .org, .io, .co, .dev, and .app at once. Or type a full name like yourbrand.co.

What we build

One system. Built around how your business actually runs.

The website is the front door. These are the systems that run behind it.

Your tools keep doing their job. We connect them, and build what sits on top.

01

Custom integrations

One system that updates itself, instead of six windows and a retyping job.

QuickBooks · XeroHubSpot · SalesforceStripe · Shopify
02

Custom web and mobile apps

Replaces the spreadsheet everyone works around and the SaaS you rent but never quite fit.

iOS · AndroidReact · Next.jsReplaces rented SaaS
03

Marketing and customer data

Forms, reviews, and replies land where someone can act on them, and you can see what worked.

Website · EmailCRM · ReviewsAttribution
04

Strategy and architecture

A clear picture of how it should fit together, before anyone writes code.

RoadmapsReviewsVendor pick
How we work

We work close to the problem.

Four steps, and you see the plan before the work starts.

  1. 01

    Map what you have

    Every tool, and where the retyping happens.

  2. 02

    Plan in pieces

    Scoped so each piece pays for itself. You see it before we start.

  3. 03

    Build it

    Working software you can use, not a demo.

  4. 04

    Connect and hand over

    Wired into the rest of your stack, and yours to own.

Senior team
You work directly with whoever writes the code.
Modern stack
TypeScript, React, Next.js, native mobile.
Direct and honest
Clear scoping, and one line of communication.
Start a project

Tell us about your stack.

Three short questions. Takes about a minute. By the end you will have a clear note on where your stack is brittle, and we will have what we need to write back with a real response.

Step 1 of 3

What is your stack today?

Pick the tools your business currently runs on. Knowing this up front helps us figure out the right way to connect them.

Who you will work with

One direct line, start to finish.

Dennis Laube, founder of Diving Moose Studios
Dennis Laube
Founder, Diving Moose Studios

Hi, I'm Dennis. I run Diving Moose Studios and take on a small number of projects at a time, so I can work directly with the people who will actually use what I build.

Common questions

Answers up front.

What kind of businesses do you work with?

Small and mid-sized businesses with five to two hundred people who already use a handful of SaaS tools and are feeling the friction between them. Most projects start at integration and grow from there.

Do you build mobile apps from scratch?

Yes. Native iPhone and Android apps, and cross-platform builds when that is the right call. Common starts are field tools for staff, customer-facing apps tied to an existing site, and portals for members or clients.

We already pay for Zapier or Make. Why hire you?

Those tools are great for simple two-step connections. They fall over when the logic is real, the data volume is real, or you need anything custom in the user experience. We pick up where they stop.

Can you redesign our existing website?

Yes. A refreshed, modern design is usually where we start, and we build it so your booking, payments, CRM, and customer data connect straight into the site instead of sitting in separate tools.

Can you replace a tool we pay for every month?

Often, yes. If a SaaS tool almost fits but charges you monthly forever, we can rebuild the part you actually use as a custom feature in your site, integrate it with the rest of your stack, and let you stop renting it. You own what we build.

How does pricing work?

Fixed scope, fixed price for defined builds. Hourly or retained for ongoing integration and consulting. Either way you see the plan before the work starts.